The overbearing effects of online marketing have left many people with a bad taste in their mouths when it comes to the ads they are forced to see on the internet, but how can we as marketers get our ethical, non-annoying message out there to a crowd that wants no more? The answer comes in two parts.
Despite LinkedIn's clear professional agenda, other platforms are increasingly being used for B2B marketing purposes. This blog post will look at why Instagram is the sneaky underdog for marketing your niche, B2B company.
Some of the perceived benefits of auto-posting from one platform to the other is efficiency (we could all use a little more time in the day, am I right?), and driving an audience from Twitter to the brands other social media accounts. While these seem like some awesome reasons to auto-post, here are the three reasons why you shouldn't do it...
If you use social media, chances are you have seen examples of brands who fail to think before they speak (or tweet).Recently, pizza brand DiGiorno came under fire for doing just that. They neglected to do their due diligence, and as a result, horrendously misused the hashtag "#WhyIStayed". The context of the hashtag was meant to mobilize twitter users to share their stories of abuse. It's safe to say DiGiorno majorly missed the mark by not doing some much needed background research.
Authenticity: A marketing buzz word you may have heard recently, along with storytelling, and human to human communication.This movement of authentic marketing is based on involving an audience in the bigger picture of who a brand is. Gone are the days when fortune 500 companies were seen from afar as something unrelatable to a consumer. Internet users can now expect those same companies to reply to their tweets, and repost their Instagram photos.